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Program Highlights
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Become a StorTrends Authorized Reseller with the StorTrends Partner Program from AMI

Why should your company partner with AMI?

American Megatrends (AMI) has been in the data storage business since 1994, with the inception of the MegaRAID® Host Bus Array (HBA). AMI quickly became well known for its RAID expertise and in 1996 was named the number one third-party host-based RAID controller manufacturer in the world by Gartner Group’s Dataquest. In 2001, AMI sold its MegaRAID® Division to LSI Logic, in order to focus on expanding its lineup of IP-SAN and NAS solutions. In 2002, AMI launched the StorTrends® Product Division, and has moved steadily forward from this point with its sights set on once again being a leader in the storage market.

Today, StorTrends IP-SAN and NAS storage appliances are trusted by customers worldwide. StorTrends empowers users with a fast, flexible setup and provisioning routine, and dramatically reduces the time and cost required to manage, maintain and expand a SAN environment, whether locally or remotely. While AMI relies on standard and proven technologies and standards like Linux and iSCSI to reduce costs and time-to-market (TTM), AMI’s value-add has always been in the careful and meticulous design of its storage software technology. These innovations and value are passed on directly to our customers, allowing StorTrends to offer enterprise-class features at an SMB price!

AMI understands the channel well and knows that channel partners require superior support, outstanding product performance and protected margins. The StorTrends Partner Program will provide your organization with the marketing and sales tools necessary to effectively promote StorTrends products. This program is also designed to educate both your sales team and your customers on the benefits of choosing StorTrends from AMI. Our reseller partners are protected with extra-competitive margins, our easy-to-use persistent Opportunity Registration Program makes registering deals with AMI a seamless process and our StorTrends products are priced attractively to be the perfect door opener!

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To get the ball rolling on becoming a StorTrends Authorized Reseller, complete the online form and a StorTrends Sales Representative will contact you to begin the process. If you are outside North America, please contact us at 1-800-U-BUY-AMI (1-800-828-9264) and we will put you in touch with the StorTrends Sales Representative in your region.

Top Reasons to Partner with AMI:

Extra-Competitive Margins, Protected Opportunities
- Opportunities registered through our online Partner Portal are protected and guaranteed a margin that is above those offered by other storage vendors. AMI believes in incentivizing our partners as they hold the key to successful sales in the channel.
Marketing with Partners for Success
- AMI actively supports joint marketing programs with our partners to drive channel growth and brand awareness. We believe in enabling our partners with the tools to promote StorTrends at tradeshows and exhibitions, "Steak & Storage" events, and other joint marketing campaigns.
Enterprise Class, All-Inclusive Features at an SMB Price
- StorTrends storage solutions are sold as a complete solution with all of the software features enabled. This sales model helps the partner with an easier sale, avoiding the pitfall of "nickel-and-dime" upgrades and feature add-ons that drive up the purchase price and encounter resistance like other vendors. All-inclusive StorTrends products provide enterprise-class features such as Auto Tiering (ILM), Advanced Snapshots, CDP, Data Archiving, Data Deduplication, Capacity Expansion, Replication, Thin Provisioning, Virtualization and Zoned Bit Recording (ZBR), to name just a few. What's more, all of these enterprise-class features are sold at a SMB price, giving our partners an amazing advantage to compete and win.
Solid Results through Teamwork
- The AMI Sales Team has an excellent closing rate and works closely with partners at each step of the sales and support cycle. Together with partners we organize an in-depth discovery call to evaluate the opportunity and tailor a solution to fit your customers’ needs.
Partner with a 26-year veteran with a history of innovation that runs deep within the computer industry
- AMI has 26 years of leadership and innovation in the computer industry. With over 60 patents in storage technology and data backup, AMI will be here for the long run as a partner to support you and your storage sales with robust and dependable storage solutions. AMI’s lengthy success means partners benefit from our experience in designing and supporting state-of-the-art storage products.

Key Benefits of the StorTrends Partner Program:

Qualified Lead Referrals	YES
Access to Reseller Portal on StorTrends.com	YES
Opportunity Registration Program	YES
Joint Customer Phone Calls	YES
Easy Access to AMI Sales Representatives	YES
Free Customer Discovery Meetings	YES
Free Evaluation Units	YES
Free Product Installation by a StorTrends Solutions Engineer	YES
50% off List Price for NFR Demo Units	YES
Customized Customer Benchmarking	YES
Technical Support from AMI Headquarters in Atlanta, GA	YES
AMI Co-Marketing Funds (MDF Funds % of Total Purchases from AMI)	YES
Joint Press Releases with AMI	YES
Product Training Sessions via WebEx or Onsite	YES
Joint Tradeshows, Exhibits and Lunch & Learn ("Steak & Storage") Events	YES
StorTrends Certification Program (Partner Certification)	YES

The question now is why wouldn’t you choose to partner with AMI?
AMI understands the channel well and knows that channel partners require superior support, outstanding product performance and protected margins. AMI has implemented the proper partner program to provide these three requirements and more - to fully support our channel partners.

Sign up Now!

Support and Training Benefits

Sales SupportUpon becoming an Authorized Reseller, AMI will provide you with your own specific Account Executive. This individual will provide you with the most effective and profitable solutions for any given sales situation. Your sales executive will provide you leads and assist you with any and all support needed throughout the sales process. In addition, AMI will participate in joint sales calls and when appropriate, do on-site visits to your customers to help address their concerns.

Technical SupportBy simply dialing a 1-800 number, you will receive access to AMI’s 24/7 Technical Support hotline. AMI’s support technicians are able to solve most problems on the phone, allowing you more time to focus on what you do best: selling StorTrends products.

StorTrends.com Partner PortalAMI hosts a detailed Partner Portal section on the StorTrends.com web site for its partners, featuring the latest documentation and sales information for its complete line of products. This is the recommended first point of instruction for partners seeking to gain in-depth knowledge and information about StorTrends products.

Product Training Sessions via WebEx or OnsiteAMI provides periodic product training sessions conducted by its sales and technical staff, for partners to deepen their knowledge of StorTrends products and receive coaching on the proven sales methodologies of the StorTrends Sales Team. These sessions also provide an excellent opportunity for AMI partners to deepen their relationships with the Sales, Marketing, Engineering and Technical Support teams at AMI and expand the avenues of communication and support.

Opportunity Registration Partners are eligible to participate in AMI's Opportunity Registration Program. This program allows partners to register sales opportunities securely via the StorTrends.com website in advance of a sale, in order to receive an additional discount on that specific order.

Qualified Lead Referral AMI Partners are eligible to participate in the Lead Referral Program. AMI's Account Executives distribute qualified leads to partners to further opportunities to sell StorTrends storage solutions, based on the status of the partner account.

50% off List Price for NFR (Not For Resale) Demo UnitsAMI provides its Authorized Resellers with a 50% discount from the original list price of a storage appliance for any appliances slated for use as Not For Resale (NFR) demonstration units.

Joint Tradeshows and EventsAMI provides support to its partners through joint sponsorship of tradeshows, "Steak & Storage" events, seminars and other functions.

Partner WebinarsAMI provides webinars for StorTrends products on a periodic basis and provides incentives and rewards to partners for registering qualified attendees for these events.

Partner CertificationAt the conclusion of the StorTrends Certification Program, in which AMI provides technical and product training to partners, each partner receives a Partner Certification Award and "StorTrends Authorized Reseller" badge imagery for use in marketing communications and promotions.

Marketing Benefits

All levels of the StorTrends Partner Program will provide your organization with the marketing tools necessary to promote StorTrends products. This program is also designed to educate both your sales team and your customers on the benefits of choosing StorTrends from AMI.

Marketing DollarsStorTrends Partner Program marketing dollars can be used toward advertising, trade shows, branding and other marketing or merchandising expenditures (conditions apply).

Marketing CollateralAMI provides your company with the necessary marketing tools, documentsand templates needed to successfully sell StorTrends products into the channel.

StorTrends.com Website FeaturesAMI’s StorTrends products web site offers a wealth of resources to help partners promote StorTrends products. Each StorTrends partner is given an account on StorTrends.com which allows them to access a variety of partner-specific features on the site, including a detailed Self-Help Forum with technical information on StorTrends products, exclusive content for AMI Channel Partners, and most importantly, the Opportunity Registration area where partners can register and track sales leads for StorTrends products.

Joint Press ReleasesAMI will distribute a joint press release when each reseller or representative agreement is signed. In addition, assistance will be provided to partners on press opportunities.